L’OCCITANE Best Sellers Social Campaign
To raise public awareness towards L’Occitane best-selling products and further boost sales, Pixo Punch was appointed to take charge in creating a social campaign, offering free product samples with an O2O strategy.
To maximize viral effect and online buzz, the campaign offers limited gifts on designated date and time. The responsive mini-site perfectly caters users with different devices. With Facebook login, online participants are able to fill in personal information and then entitled to redeem product samples at chosen stores.
For offline store visitors, promotion materials are printed with unique QR codes, encouraging instant registration for products samples on the campaign mini-site. It can not only drive offline foot traffic to online, but also provide valuable data of potential and existing customers for future marketing purposes.
Throughout the whole campaign period, the total number of visits reached 119,000+ with 10,000+ participants recorded. The redemption rate is over 80%, which is considered incredibly high among the sampling campaigns of beauty brands.