Fortress Facebook Campaign: Back You Up with brand new Trade-in service
Pixo Punch was recently appointed by Fortress to develop a Facebook campaign promoting the trade-in services of electronic appliances. The energetic local singing group, CALLSTAR, was to play games with audiences via videos to introduce details of the services. The awareness of the services has been raised further that the total visits reach 69799, 55138 (79%) from mobile and 14661 (21%) from desktop. More than 80% users and more than 41,000 unique visitors (70%) visited the trade-in detail page.
Neat and chic design with the cast of CALLSTAR
The target audience of this campaign is young adults. The modern light blue interface, together with the smart causal dressing of CALLSTAR, gives audiences fresh impressions. Featuring CALLSTAR is a wise choice to let the campaign go viral more easily among the target group. The “like” gate was a success with an overall 94% passing rate for desktop and 81% for mobile. The percentage of likes (at least 80%) is above average.
Simple but interesting interactive games
CALLSTAR were featured in some videos doing some movements or singing slowly. Then audiences would guess what kinds of electronic appliances they tried to convey.
2648 players registered to play these interesting games and each played 2 games on average. The coupons given to winners were the extra incentive. 331 prizes were given out to 12.5% users. As a result, the message of trade-in services was sent out more effectively.