Vichy NORMADERM Facebook Campaign
A digital campaign aims to raise the awareness of the summer hot products – Vichy NORMADERM Day and Night Skincare Detox Kit.
The products features ‘’detoxification’’. Thus we would use a ‘’a complete in and out detoxifications, work out to achieve perfect skin!’’ creative idea to soft-sell the products and softly highlight the detox concept.
To make the campaign more related to lifestyle so to maximum social viral effects, an interactive game ‘’Test your detox level‘’ is created to encourage fans to test their detox knowledge to complete the inside detoxification. Fans just select 6 perfect detox foods within 30 seconds, and then they can enjoy sample redemption.
Besides, some easy-to-make recipes are also prepared for participants so that they can try to make simple detoxifying dishes easily at home. Each recipe contains a share button to encourage fans to spread the campaign on social media platform.
Through a lifestyle way to bring out the detox concept, the brand can apply some education on its product concept – detox day and night, from inside and outside, to get the perfect skin.