Vichy Campaign:
Aqualia Thermal Product Promotion

Vichy Campaign:
Aqualia Thermal Product Promotion

Objective

This campaign aims to promote Vichy’s new product – Aqualia Thermal and distribute product samples to visitors in a simple and direct way.

Execution

The campaign website can be accessed through smartphones and desktop computers. It is divided into 3 parts. The first part is sample product redemption. Visitors need to answer a question and fill in a form. The question is about what she expects Aqualia Thermal is going to bring her, during daytime and nighttime respectively.

The second part is product introduction. The whole series of products are displayed here. Detailed description is shown so that visitors can have a thorough understanding to the series.

The third part is user testimonials’. After users have tried Vichy’s new product, they are free to share their feelings with others. The best written testimonials will be selected and prizes will be given to the users.

Website

http://vichy.digitalcampaignasia.com/aqeye/desktop/tc/index.php

 

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