Riverside 66 Grand Opening Website Launch
As one of the brand new shopping mall of Hang Lung Properties, Riverside 66 is located in the heart of Tianjin’s Haihe central business district. It was planned to be officially unveiled through a grand opening ceremony on 26 Sept 2014. Pixo Punch was appointed to develop a website to spread out the news and provide information for guests.
The single-page parallax web design features colorful graphics to keep up with a festive tone and manner. Users can simply scroll down to grasp every piece of information at ease. As ceremony information is the essential part for this website, the global navigation has to be intuitive.
Guests get access to the website by scanning a QR Code printed on their invitation card. They may also refer to the website during their trip to Riverside 66. Hence, the mobile-friendliness of website is highly concerned. It helps create a good pre-visit impression on guests and the projection of Riverside 66’s core brand values.