New World Club Website Revamp

New World Club Website Revamp

Pixo Punch helps New World Club revitalize its member experience by crafting a digital-driven user journey.

Business Challenge

New World Club found it difficult to present its Artisanal and bespoke brand image with its Web 2.0 website built in 2009. Meanwhile, its club members or soon to be members were expecting a platform to handle their membership activities in one go.

Idea

SOLOMO was the core methodology adopted for the website revamp. Integrating social media elements to the traditional CRM system, emphasizing the association between offline happenings and the website interactions, and maximizing mobile-friendliness are the key factors contributing to the success of this digital transformation.

Role

Pixo Punch has crafted the user journey since day 0 and has designed all the features based on thorough UX research findings, first-handed members’ opinions, previous web data analyses, web design trends and industry practices.

Achievement

All new features below are timely delivered and become a successful proof of concept for the digital transformation strategy.

– Responsive design

– Personalized content distribution

– Member registration and login

– Event RSVP

– Offer redemption

– Online Payment

– Social bonus point mechanism

Website

https://www.newworldclub.com.hk

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