L'Oréal Paris Video and Banners Production:
Miss Manga Waterproof Mascara

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  • L’Oréal Paris Video and Banners Production:
    Miss Manga Waterproof Mascara

L’Oréal Paris Video and Banners Production:
Miss Manga Waterproof Mascara

Objective

The production of video and banners aims to promote the new L’Oréal Paris product, Miss Manga Waterproof Mascara.

Concept

L’Oréal Paris introduces new Voluminous Miss Manga mascara featuring the 360 flexor brush to build bold volume with high intensity from top to bottom. L’Oréal Paris creates a flexible brush with a unique conical shape to catch those hard to reach lashes with an incredibly even application. The Mega Impact Formula instantly builds oversized volume for 15 times lash volume in a flash. Top lashes are amplified and bottom lashes maximized for the ultimate wide-eyed Manga Look.

Execution

Since this mascara can help create “manga eyes” for users, therefore we create a video which uses a lot of manga characters and style. The video is 1 minute long. It does not feature any celebrities but includes models which are like actual users.

The video does not only show the result of using Miss Manga Waterproof Mascara, but also includes the instruction to use this mascara. The first step is to make the top lashes amplified and the second step is to make the bottom lashes maximized. The model in the video demonstrates the complete steps to use the mascara. After viewing the video, viewers would find that it is not difficult to have “manga eyes” and enhance their willingness to try it.

Besides the promotional video, promotional banners were also prepared. They were put in different digital platforms so that Miss Manga Waterproof Mascara can be promoted to more people.

 

Project Information