L’Oréal Paris Revitalift Laser Combo Mini-site Development

L’Oréal Paris Revitalift Laser Combo Mini-site Development

Objective

This mini-site aims to establish credibility for L’Oréal Paris Laser Combo by addressing its powerful features, such as anti-aging, anti-wrinkle and firming. Product information and experiment results can all be found in this mini-site.

Solution

The Laser Combo is famous for being comparable with traditional IPL (Intense Pulsed Light) treatment. Therefore, the overall design adopts a powerful, convincing and authoritative tone.

The landing page of the mini-site contains 4 main parts. The first part contains general product information. The key visual clearly highlights the features of Laser Combo. There are also links for visitors to buy the products online.

The second part clearly compares the Laser Combo with traditional IPL treatment in a diagram from different aspects. The third part includes bloggers’ recommendation and users’ sharing. 7 well-known beauty bloggers are invited to try the products. Then, each of them shares their opinion and recommends the products to visitors. For other users, their opinions are also shown in this part. Finally, the forth part of the mini-site contains detailed product description where visitors can click into each product to see their features and the user instructions.

Last but not least, besides a desktop version, this mini-site is also mobile-friendly.

Website

http://laserx3.loreal-paris.com.hk/desktop/tc/index.php

 

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