L’Oréal Paris Eye-Cream Products Mini-site Development

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L’Oréal Paris Eye-Cream Products Mini-site Development

Objective

The mini-site aims to show that L’Oreal have a wide range of eye-cream products which are suitable for different women. The mini-site mainly introduces eye-cream products but also contains other sections such as sharing of “Youth Eye Moment” and the results of a street test.

Solution

The landing page clearly shows the images of L’Oreal eye-cream products. To look into product information, visitors have to enter the product information section. This section contains 8 eye-cream products. When visitors click at any one of them, a pop-up window will appear to explain the special characteristics of that product. Moreover, if visitors are interested in buying one of them, there are links connected to 3 online shops.

Besides product information, visitors can share their “Youthful Eye Moment” at another section. By uploading a photo and writing down a short description, participants might be selected to receive free eye-cream samples.

The last part of the website is a video showing the results of a street test. The street test is about comparing L’Oreal eye-cream with the one from another brand.

Website

http://number1eye.loreal-paris.com.hk/

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