L’OREAL PROFESSIONNEL Campaign:
LIVE LIKE A K STAR

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  • L’OREAL PROFESSIONNEL Campaign:
    LIVE LIKE A K STAR

L’OREAL PROFESSIONNEL Campaign:
LIVE LIKE A K STAR

Objective

This campaign aims to promote L’Oreal Paris’ new hair styling service. The service includes cutting and dyeing in Korean style which makes ladies’ hair look richer in layers and their faces look slimmer.

Concept

To make a lady’s face looks slimmer, besides using suitable skincare product, her hairstyle also plays an important role. This campaign features fashion bloggers who have tried L’Oreal Paris’ new hair styling service and let visitors vote for their favourite hairstyle.

Execution

Fashion bloggers are invited to try out different combinations of hairstyles and hair colours. Visitors can log in with their Facebook to vote their favourite combination and fill in a form to get a product sample. After visitors have tried L’Oreal Paris product, they can share their feelings on Facebook. By adding 3 hashtags, namely #LOREALPROHK, #VLOOK and #VSHAPEYOURFACE, their posts will be shown on the campaign website.

The second part of the campaign is exclusive for hairdressers. Hairdressers can submit a “V SHAPE YOUR FACE” photo to the campaign. The photo should show the frontal view of a model who has used L’Oreal Paris product. All photos will be gathered and voted by the public. Hairdressers whose photos get the most votes will win a prize.

The campaign website can be accessed through smartphones and desktop computers.

Website

http://lorealprofessionnel.digitalcampaignasia.com/vlook/livelikeakstar.php

 

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