L’OCCITANE Photo Contest Campaign:
「捉」發活力一刻

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  • L’OCCITANE Photo Contest Campaign:
    「捉」發活力一刻

L’OCCITANE Photo Contest Campaign:
「捉」發活力一刻

Objective

This campaign aims to raise potential customers’ awareness towards L’OCCITANCE new Cedrat skincare product. It also includes product information and highlights L’OCCITANCE’s unique selling points.

Concept

This campaign was held before Father’s Day, from 11 June to 28 June, to promote L’OCCITANCE’s new skincare product. Since the new product is exclusive for male, the campaign focuses on brotherhood and relationship with fathers.

Execution

This campaign is designed for both desktop and mobile users and has responsive design.

Participants are required to submit up to 3 photos. The photos can be about their male friends or their fathers which demonstrate the energetic moments of men. Once they have finished the submission, L’OCCITANCE will approve the photos one by one and put the approved photos in the Gallery. In the Gallery, visitors can vote for photos they like or share them on Facebook. After the campaign, there will be 3 winners. 2 of them are selected by L’OCCITANCE and the remaining one is the one whose photo has the greatest number of Like.

Result

Throughout the whole campaign period, total number of visits reaches 9,700. Over 130 photos are collected and there are more than 3,700 votes in total.

Website

http://loccitane.digitalcampaignasia.com/cedrat/tc/index.php

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