Lee Kum Kee Quality Campaign
To reiterate the superb quality of LKK’s soy sauces, Pixo Punch was appointed to devise a game-oriented facebook campaign for mobile and desktop in late October 2013.
The campaign goes viral through integrated online & offline advertising: audiences are both invited to play games online and upload receipts from offline shopping. Winners can bring 1 person to join a 2 day trip to visit the LKK’s production base in Xinhui and witness the production of LKK.
Audiences are addicted to the game because of the simple and interesting mechanism. They are invited to guess the literal meanings of the interesting and colorful icons that all the answers are implicitly related to LKK. So, the branding is masterly strengthened.