Lee Kum Kee:Premium Gold Soy Sauce Launch Campaign

  • Home
  • Lee Kum Kee:Premium Gold Soy Sauce Launch Campaign

Lee Kum Kee:Premium Gold Soy Sauce Launch Campaign

Lee Kum Kee has launched its brand new product — Premium Gold Soy Sauce! To let target audiences experience the blending and essence of the product, Pixo Punch was appointed to design and execute a Facebook campaign, which consists of a scratching game.

Interesting scratching game created

Instead of merely giving verbal description, Pixo Punch chooses to present a mini-scratching game. Over the almost-a-month campaign period, target audiences can initiate the animation by giving a few scratches through the mouse. Being engaged in the game, users can realize the highlights of the product and how it is made step by step.

HTML 5 mobile touches applied

While touch experience is commonly used in mobile applications but not Facebook campaigns, this campaign revolutionarily supports this function. Through the highly interactive game, target audiences will better understand how well the product brings out the freshness of food. To attract even more audiences to play the game, bottles of the premium gold soy sauce are given randomly.

Project Information