Lee Kum Kee：125th Anniversary Digital Campaign
To celebrate and share the joy of the 125th anniversary, Lee Kum Kee appointed Pixo Punch to launch a digital campaign.
Featuring the blissful moments sharing
In the first place, users are being informed about the happy news — the anniversary of Lee Kum Kee. Then they are invited to share the joy by uploading delightful photos. The theme of happy gathering or dining with beloved ones is highly recommended.
Allowing uploading on multi-platforms
The process is so convenient that they can upload via Facebook, Lee Kum Kee mobile application《輕鬆由我煮》or Instagram by using different devices, including desktop, mobile and tablet. Viral effect is created. The fans amount increased over 6,750 during the campaign period, which lasted for almost a month.