Fresh Rose Collection Facebook Campaign (瑰麗分享 昇華美麗)

Fresh Rose Collection Facebook Campaign (瑰麗分享 昇華美麗)

Objective

This campaign aims to raise the awareness of the whole rose collection products and the newly launched eye gel from Fresh.

Concept

Continuing Fresh’s brand image of hospitality, this new campaign is about expressing love and care, through passing out e-cards. Participants could send out online virtue love cards with Fresh‘s very own rose images as well as their messages to people they care.

Execution

In order to reward participants for the act of sharing, every participant could redeem an eye gel sample at the store after registration. Viral effect is created online through love cards invitation. Top participants, who successfully invite 10 or more friends to take part in the game via his/her love card, will be recognized and rewarded a gift of Fresh’s hero product.

Result

There are total 7,329 participants and extra 5,147 new likes have been found during this period. Total page view attains 129,856.

Website

http://fresh.digitalcampaignasia.com/rosecollection

Project Information