Fortress: Vote Your Favorite Brand!
FORTRESS is one of the largest electrical and electronics retail chains in Hong Kong.
Apart from Fortress Brand, Fortress is reputable to offer a wide selection of small to large electrical products with a number of brands available. So, which brands do you prefer?
Simple and Direct Mechanism
Digital marketing agency Pixo Punch was in charge of developing a Facebook voting campaign named “FORTRESS Inspiring Smart Living Awards” for customers to vote for brands which they applaud. With just a few clicks, customers would have joined the campaign.
Beneficial for Different Parties
Shortlisted brands were able to gain awareness and encouragement from customers during the campaign period. Meanwhile, customers who participated in the voting would have a chance to win attractive prizes. As the host, FORTRESS strengthens its branding on the same path.