Fortress Facebook Campaign:Show Off Your Electrical Knowledge

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Fortress Facebook Campaign:Show Off Your Electrical Knowledge

Knowledge is the wealth! Fortress presented you with this game (秒答過10關 –  電器知識大比拼) which tested your electrical know-how! Prizes would have been for you if you had answered right! Pixo Punch was appointed to devise and launch this Facebook campaign for enhancing the brand image of Fortress and building its customer loyalty in early November 2013.

Simple mechanism with interesting questions

Audiences won’t find it hard to play as the gameplay is adapted from the classic TV game show “Who Wants to Be a Millionaire?”. Yet, the questions are all related to electric appliances in different aspects, such as the history and safety.

Sharp layout with informal tone and manner

The layout is cyber and striking so audiences feel energetic when they play. The questions, tips and instructions are all written colloquially, which helps create the relaxing mood.

Campaign website:

http://www.fortress-promo.com/metro/

Project Information