Dynamic shopping for mobile and tablet, 3HK launches online interactive platform “3Mall”

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Dynamic shopping for mobile and tablet, 3HK launches online interactive platform “3Mall”

Smart phones and tablets are in a vigorous and competitive market, as network service providers continue to introduce new sales channels. Digital interactive agency Pixo Punch was appointed by the 3 Hong Kong to develop the creative of a new interactive marketing platform “3Mall” which embedded with 3’s own online e-commerce system. 3Mall has been launched before Christmas in order to attract potential customers with the fastest path.

Online shopping with lots of fun!

“It is quite time-consuming for consumers to compare the costs and features among different monthly plans, so “3Mall” establishes an interactive game zone namely “FUN MARKET”. Users can easily understand their needs, thus more convenient and fun for them to choose their preferred mobile phones, tablet and network services plan. ” Sue Wong, Project Manager of Pixo Punch said.

For “Mobile Fitting Room” section, the users can pull the measuring tape to “measure” their airtime consumption and data usage per month, and base on the result will suggest a desirable mobile phone. “Psy-Recommend” section will ask five questions to introduce a different phone that fits your personality. As for the “Twisted Machine”, users can draw exclusive monthly plan offers and different discount coupons.

“Flash Deals” – limited time offer relies on peer power

To entitle a special discount of the desired mobile phone, “Flash Deals” area will offer a time exclusive discount for selected mobiles. Enhancing users’ engagement, users need to gather peer power to vote for next desirable phone model to offer next “Flash Deal”.

3Mall opening with great applause

“3 Hong Kong is the largest mobile network provider in Hong Kong, in order to achieve the best sales results, major mobile phone and tablet PCs brands will treat this comprehensive online shopping platform as an effective channel to promote with more exclusive offers.” Sue Wong mentioned that 3 Hong Kong and other brands in various aspects would reach a win-win situation. “3Mall” will become a core sales integrated platform with detailed product information and exclusive offers.

3Mall website:



Pixo Punch won Best Shopping Website of IAC with 3Mall website




Best Shopping Website

2012 Internet Advertising Competition Award For Outstanding Achievement in Internet Advertising by The Web Marketing Association:



Project Information