This campaign aims to promote Dermes’ professional hair removal service by creating a tab page in Dermes’ official Facebook page.
Dermes want to make a promise with its customers. The promise is about maintaining their beauty everlasting. And Dermes have found 10 users to demonstrate that they can really hold the promise.
The 10 users, who help demonstrate in this campaign, are all with different backgrounds. One of them is Annie Liu (劉心悠), and the remaining are accountant, art dealer, designer, flight attendant etc. They share their experiences with words or videos. Since all of them have different occupations, their stories hence are diverse and also down-to-earth.
After participants have browsed those experiences, they can register for a free service. They can also invite friends to join this campaign in order to obtain premium privileges for themselves. Finally, participants can share their own experiences in this campaign after they have enjoyed Dermes free service.