Comvita 40th Anniversary Facebook Campaign
This campaign aimed to build awareness of Comvita and enhance VIPs and fans engagement.
To celebrate Comvita 40th Anniversary, this campaign lets loyal users spread out health messages to general public. Besides, the brand image is strengthened via inviting general public to complete the short health questionnaire.
There are two types of target audiences – VIPs and the public. VIPs were given welcome kits each including a bottle of honey upon completion of sharing as well as chances to win the grand prize — 2 round trip tickets to New Zealand. The public discovered which Comvita products suit them most through taking the health questionnaire. Product samples and discount vouchers were given at the end. Apart from the game, participants could also view the VIP sharing, product videos and editors’ reviews on the Facebook app.
The persuasive and thorough content with the attractive and concise layout draw impressive results -nearly 20,000 unique visitors are recorded whereas over 33,000 total page views are founded during the 2-week campaign period.