Clinique Campaign: New Sonic System Purifying Cleansing Brush

Clinique Campaign: New Sonic System Purifying Cleansing Brush

Objective

This campaign targets to promote Clinique NEW product – Sonic System Purifying Cleansing Brush and to create excitement for consumers.

Concept

Together with Clinique 3-step, an elegant but efficient mix is born for yielding the best cleansing results when you pick this new brush up. Instead of hard-selling, we go for an emotional approach to communicate the key product benefits, including being comprehensive, mild, and considerate, to target audiences via a direct but interesting game.

Execution

Audiences are engaged to testify the power and efficiency of the product by suggesting a testing method with reasons. The one who is most creative and thoughtful wins a full set of Clinique 3-step. Apart from the game, participants are also directed to peruse product detail, the product video, as well as reviews from general users and name editors in the Facebook app.

Result

The persuasive and thorough content with the attractive and concise layout draw impressive results -nearly 20,000 unique visitors are recorded whereas over 33,000 total page views are founded during the 2-week campaign period.

Website

http://clinique.digitalcampaignasia.com/cleansing/

Project Information