Clarins Facebook Campaigns,
"V Shape Verification" & "Sharing"
Digital marketing agency Pixo Punch was appointed by Clarins Hong Kong to develop a Facebook campaign, targeting to promote the brand and boost the offline sales of its products. Pixo Punch created a series of Facebook campaign for Clarins and use “V shape” as the brand image and the main sell point to highlight the slim face effect.
Bloggers drive buzz and sample redemption to attract users
In the first phase of the campaign as “V Shape Verification”, Clarins invites professional make-up artist and popular beauty and cosmetic bloggers to share their user experience of Clarins Shaping Facial Lift Serum, which makes it easier to arouse fans’ interests. What’s more, stimulated by the sample incentive, fans are more active to take action in the verification campaign.
Stimulate users to generate contents and expand word of mouth
“Sharing Campaign”, as the second phase of the campaign, is focused on fans’ use experience of the product. Through sharing their secrets of V shape face, fans will get the chance to win a bottle of Shaping Facial Lift Serum and a free trial for facial treatment. Besides that, fans also can watching other users experience, which is presented in random and vivid method.
Phase I – V Shape Verification Campaign
Phase II – Sharing Campaign