Canon Xmas: DIY Christmas Cards for your friends

  • Home
  • Canon Xmas: DIY Christmas Cards for your friends

Canon Xmas: DIY Christmas Cards for your friends

Objective

To help customers share the joy of Christmas with others, Canon appointed digital marketing agency Pixo Punch to develop a Facebook App allowing users to DIY their own exquisite Xmas cards and send to friends through Facebook.

Execution

With the cozy and delicate layout, users feel enjoyable during the process of making Xmas cards. What they have to do is simply and direct: select favorite Xmas themed backgrounds, pick a desirable Canon product, and then decide the pattern of gift box.

Result

The eDM sent to Club Canon members is the only promotion channel of this Facebook App. However, the engagement is impressive that approximately 1,000 cards were created and sent within just one week.

Project Information