Bossini 25th Anniversary, Dynamics makes Happiness “Ageless “
Dressing should not be a routine and boring task every day. Fashion chain Bossini launches a re-branding campaign “Ha:ppy 25” to celebrate its 25th anniversary. With Joey Yung as the ambassador and model, a series of colorful and energetic fashion collection which is inspired by the theme “Happiness is Ageless” has been unveiled. Digital agency Pixo Punch was appointed to adapt the offline advertising material to develop the campaign website. The campaign will last for a year with frequent update of upcoming awesome collections.
Colorful visuals enhance energetic image
“Colorful and blossoming visuals trigger happiness.” Ben Woo, Project Director of Pixo Punch said that mouse-over effect is utilized to enhance the energetic and dynamic image of the collection.
Alive with dynamic techniques
“Still shots of the offline materials can be alive and further extended to the world of internet.” Ben Woo added that nowadays marketing plan should be integrated with both online and offline strategies. Therefore printed advertising items can be fully utilized in terms of effectiveness and efficiency. HTML5 is applied to make the navigation mobile-friendly.
“It’s the forth project we have worked with Bossini. We are expected to provide more dedicated creative ideas and digital solution for the client soon. ” Ben Woo said.