Aviva Lucky Draw Campaign

Aviva Lucky Draw Campaign

Objective

This campaign is an interactive lucky draw for Aviva to engage with their customers. It also helps promote this insurance, savings and investment company to the public.

Execution

Aviva currently do not have any branch in Hong Kong. Therefore, they cooperate with DBS Bank to do promotion on the bank’s clients.

The campaign was a lucky draw. It was only available to DBS Bank’s clients after they had consulted with DBS relationship managers at the bank. Since the campaign was held around Lunar New Year period, we used Lunar New Year as the main creative direction. Moreover, we developed the entire back-end mechanism of the lucky draw.

There were 4 prizes in the lucky draw. Participants were guaranteed to get any one of them, including a 24k gold accessory, $2000 coupon, $1000 coupon and $20 coupon.

 

Project Information