AIA – Real Friends Let’s Hooray Campaign
AIA Real Friends Lets Hooray Campaign was launched by digital agency Pixo Punch as the 1st Public campaign for AIA HK Facebook fan page, it had been set up to reach young segments this year for new market direction.
After the wide spread of AIA fan page through previous campaigns, the Real Friends Lets Hooray Campaign were launched recently to enlarge the social effect. With simple but effective viral gimmicks, the AIA original fans on Facebook fan page were encouraged sending greetings to their fans, successfully helping AIA recruit lots of young customers with warm care to and let them strongly engage with.
The Lets Hooray Campaign spread out quickly and hugely, it attracted up to 5,000 new likes and reached more than 100% engagement rate in campaign period, successfully building up the brand image and preparing for long run for AIA.