Pixo Punch was honored to present the newly launched loyalty program ShoPlus on the occasion of Customer Loyalty Hong Kong 2014 (CLHK2014), which was held at Hotel ICON on 30 – 31 October 2014. We were glad to demonstrate how the customer loyalty program is evolved through the addition of social to guests.
What is ShoPlus?
As a social CRM program, Shoplus is the response of company to traffic of customers. It is also a win-win business model empowered by a technology platform, business rules, workflow, processes and social characteristics. It engages and rewards customers in collaborative online and offline conversations.
How it works?
The steps are simply in threefold: login, tasks, and rewards. First, Customers and prospects log in to ShoPlus via their social accounts, such as Facebook and Weibo. Then they take social actions online or offline, namely, check-in and taking survey. Upon completion, they would be given points depending on types and numbers of tasks. Next, rewards just await them.
What makes ShoPlus different?
The distance between your brand and customers will be shorter than ever, bringing the relationship closer than you expect. Its power of social integration put ShoPlus on a vantage point, while O2O engagement are created effectively.
Real-time data are easily collected for better understanding customer behavior. And most importantly, the application is so easy that different brands and products can smoothly adapt to it.
What was the response?
Hundreds of marketers from different fields shown up on Customer Loyalty Hong Kong 2014. Over 95% of them shown their interest in ShoPlus. After all, ShoPlus are greatly adaptable to retail stores, supermarkets, hotels, shopping centers, and attractions. As guests experienced the workflow of ShoPlus, they completed social actions and created more than 3,000 unique views on social media.