Pixo Punch was honored to be one of the exhibitor at Big Data and Digital Innovation 2014. We took this opportunity to showcase how digital innovation facilitates the execution of SoLoMo (Social,Location, Mobile) strategy, providing a holistic understanding of digital marketing for guests.
With the compelling banner, backdrop, flyers and settings, we successfully drew attendees to download the mobile application by scanning the QR code. After turning on Bluetooth function, they started to play the game called “Finding Candy”, which was to search hidden virtual candies in the venue via iBeacon technology.Besides, we demonstrated the leap motion technology
through the big screen maze game. One simply uses his/her palm to control the horizontal of maze and tries to hit the three coins with the ball in the maze. While attendees were playing, their faces would also be detected and captured by the sensor, showing their gender and approximate age on another screen. Held at Sheraton Hong Kong, the compact two-day conference not only provided a platform for guests to mingle but also linked the most updated successful digital marketing trends, case studies and effective strategies to the hottest topic among marketers, big data. Expert guest speakers included key knowledge holders across digital innovation and big data as well as senior marketers who use big data tools and develop strategies in everyday routine. For more information about Big Data and Digital Innovation 2014, click here.