Pixo Punch was announced the Silver winner in Best Use of Gaming category and the Silver winner in Best Use of Retail category of MARKies Awards 2015. Pixo Punch joined hands with Metro City Plaza to develop the PomPomPurin&Family X’mas O2O event, engaging both online fans and offline visitors and thus resulting in the synergy effect. On the same occasion, we were also awarded the Silver winner in Best Idea – Video category thanks to the successful execution of the Cook For Love video. Besides, Hello Kitty Go Around, the mobile pplication and website for Sanrio, enabled us to become the Gold winner in Best Use of Apps category and the Bronze winner in Best Idea – Apps category.
Held at The Mira Hong Kong, the Awards evaluates individual campaigns in Hong Kong based on creativity, effectiveness, and media execution by dividing categories into two distinct areas: creative ideas and the innovative use of media. The finalists and winners are decided by a professional panel of judges formed by senior industry insiders in Hong Kong. For further details upon the PomPomPurin&Family X’mas O2O event, click here.